Join the Australian Truffle Industry Association for the first annual National Truffle Toastie Day on Saturday July 4, 2026.
National Truffle Toastie Day
What is National Truffle Toastie Day?
Supporting Australian growers.
A first of it's kind, nationwide celebration of fresh, in-season Australian truffles.
Cafés, restaurants and growers across Australia will be serving truffle toasties and promoting the day on social media - flooding feeds with real truffle at the peak of the season and supporting our Australian growers.
Simple.
Seasonal.
Delicious.
How to Take Part.
It's Easy!
- Put a truffle toastie on your menu (even just for the one day)
- Ensure fresh truffle is used
- Promote your truffle toastie on social media leading up to and on Saturday, July 4.
- Tag us in your posts and we will share your content
That's it!
Why Get Involved?
Join us for the first of many to come!
- Be part of a national food moment
- Attract customers during winter, the peak of truffle season
- Showcase quality and provenance
- Have your social media posts reshared by us, the Australian truffle industry's national peak body.
Participation Guidleines.
This initiative is about celebrating the real product - at its best!
To participate in National Truffle Toastie Day, we ask that you:
- Use fresh truffle only
- Avoid imitation truffle (truffle oils, aroma, essence, paste or flavouring)
- Where possible, use locally sourced truffles
- Celebrate the source of your truffle
Why Fresh Truffle?
Fresh is best!
Because fresh truffle is:
- A complex and natural aroma with dozens of compounds
- Seasonal and perishable
- Grown right here in Australia
Whereas imitation truffle products:
- Are usually based on a single synthetic compound
- Contain inert truffle content - the aroma comes from the synthetic compound
- Are not seasonal
- Do not reflect the real flavours of truffle
At it's core, National Truffle Toastie Day is about helping customers, new and returning, experience the real thing, while supporting Australian growers by celebrating their premium product.
What Makes a Great Truffle Toastie?
No need to overcomplicate it - the truffle does all the hard work!
- Good bread
- Quality cheese (melty, not overpowering)
- Fresh truffle shaved generously over or into the toastie (careful, too much heat will destroy the aroma)
What Are You Waiting For?
Register your details.
To register your participation for National Truffle Toastie Day, please fill out the form via the button below.
The form will only ask for required information to ensure that everyone's experience is beneficial.
Additionally, we have included a couple of social media templates for you as well as a mouth-watering recipe to use as a base, or modify as you please.